Business Case Development and Verification


Applying Business Value Delivery Management, Benefit Realisation and Outcome Thinking to organisation strategy, portfolio managment and project execution

Business Case Development and Validation



How to get maximum business value in the business case

Adopting TOP processes, tools and models as the engine for business case development shifts business initiatives and project deliveries from focusing on cost management to managing the delivery of business value.

When applied to a single business case creation, it increases business value, simplifies benefits realization, and reduces cost and time to delivery.


When used as an organization, it enables quantified, apples-to-apples comparisons of business case proposals and enables you to specify and link each project’s contribution to specific strategic initiatives.


The TOP processes bring stakeholders together in a series of short workshops to define a business initiative’s:

Desired business outcomes – what you want to achieve framed in measurable business terms

Outcomes Dependency Roadmap – demonstrates the most efficient delivery sequence of your business outcomes

Benefits Identification - quickly and easily identify financial and non-financial benefits linked directly to the delivery of individual business outcomes

Value Models – track each benefit as easily as tracking cost

Change Activities – identify all the changes needed for delivery and use it as the basis for a realistic cost picture

TOP processes, tools and models are teachable, learnable and repeatable. We can:


  • execute business case creation and documentation
  • work with you or the business case owner to facilitate workshops and business case documentation
  • review and advise on existing business cases
  • train and coach business case owners
  • advise PMO on making the value driven business case the organization standard


And if you don’t see what you want, ask us.  We speak your language.



Business case and value delivery


A business case has a variety of potential purposes, depending on the organization.

It can act as an approval tool. It can serve to highlight financial targets. Some companies use Excel sheets. 


Often omitted is the identification of business value: the concrete business outcomes and impact on ‘how you do things’ that is really the stuff you want when you invest in a project.


When business value is not defined, quantified and made measurable, there is no way to monitor and manage its delivery; it falls into the bucket of, “If you don’t plan for it, you won’t get it.” Projects can easily turn into ‘IT projects’ where the focus becomes the product delivery, when in fact IT is one workstream in a bigger delivery puzzle.  A simple example is the implementation of Office365 and its associated tools: at its core, it’s a potential culture change in how we communicate, collaborate, organize, and create visibility, and not just a change in email address. If the desired impact to how we work and improve the business is not defined and planned for, it won’t be delivered.

How to get the business case right


A TOP value delivery approach transforms the business case into a cornerstone for meaningful and highly rewarding project deliveries.  By applying TOP’s learnable and repeatable processes and tools, the business case becomes the contract between the Project Sponsor/Steering Committee and the Project Board.  It demonstrates the business value to be delivered, delegates ownership, and includes quantified financial and non-financial benefits that you can track and manage in the same way you track and manage cost.

Desired Business Outcomes migrated into an Outcomes Dependency Roadmap is the foundation.  These outcomes statements are created following a repeatable, principled approach, and instill both business value and easy visibility into what you want to achieve. With key stakeholders creating the path dependency of the outcomes, an efficient and time sensitive delivery is set in motion.


In practice, many small to medium sized business initiatives generate from 6 to 16 desired business outcomes. These are the core of your business value delivery: outcomes written in business impact terms, in the present tense, in full sentences that everyone can understand, and measurable.  Outcomes describe the new business-as-usual, the business state we want to be in when it’s working just right.  

Identifying benefits for each outcome delivery is an efficient and intuitive process, and results in having far more potential benefits to choose from compared to a white board approach to benefits identification. When the most important benefits are decided upon, these are quantified via value models that enable immediate tracking and management of the drivers of each model. Benefits realization is tied directly to the delivery of the desired business outcomes, and becomes a key and continuous focus of Steering Committee meetings and review boards: “Are we on track to get the value and benefits we projected?”  It starts in the Business Case.

Focusing on value delivery does not negate cost control.  The TOP process for identifying change activities has scope on all the required efforts and acquisitions that are needed, and not just those for executing an IT, technical solution, or infrastructure change. By identifying all activities around a business initiative delivery and making them measurable, you’re in a position to calculate a realistic cost picture.

How fast?

When the urgency is high, the creation of a meaningful business case can be facilitated quickly. 


The TOP approach brings key stakeholders together to contribute input on a level playing field, where they define an initiative’s desired business outcomes and create the initial Outcomes Dependency Roadmap, the key driver of an efficient and timely delivery.  The same team identifies and selects the key benefits to be quantified (and later tracked and managed). 


When identifying the change activities to deliver each desired business outcome, the input from key staff – those who know best and sit in roles that will be impacted - are brought together to contribute and validate the required activities needed for an optimal delivery.  Staff and stakeholders become agents of change. Buy-in and acceptance of change is smoother when the people of an organization and their respected know-how is utilized and applied. 


More Good

When the TOP approach is applied to all business cases, it provides a standard representation of what each project is about in business value language: the Outcomes Dependency Roadmap.  The roadmap tells the story of a business initiative in a way that all interested parties can understand: staff, customers, vendors, end-users, executive leaders, and the teams given the task to deliver.  Everyone gets it.


The business case as TOP drives it can be used to link directly to strategic initiatives, where the contribution to a strategic initiative’s delivery is quantified and known. It contributes to a logical and verifiably linked cascading of strategy into the projects that we invest in.


A great business case serves the entire spectrum of the governance setup, and that’s what we do:  we make business cases great.


- is passionate about helping organisations get the maximum amount of business value from their business initiatives and project investments.

We specialise in Value Delivery & Benefits Management and alignment of project-, programme- and portfolio management execution with business value focussed corporate strategy definition and execution.

Recent News


Apr, 2019

A key Danish government agency has decided to include the TOP Value Delivery Management methodology in their new project model.


May, 2019

A major Nordic financial services organisation has decided to validate the TOP Value Delivery Management methodology on an internal project as last step in the approval process for possible general implementation.


Oct, 2019

A major Nordic player in the automobile leasing market has decided to validate the TOP Value Delivery Management methodology on a project prior to deciding on making TOP an integral part of their IT project governance structure.


Dec, 2019

A major Nordic player in the automobile leasing market has decided to make TOP Value Delivery and Benefits Management an integral part of their project governance structure.

Get in Touch

Nathan Kunkel


Phone: (+45) 4023 4314

Frank Jaffa


Phone: (+45) 4074 1161 


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